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Mobile commerce has rapidly evolved as a significant component of the digital economy, particularly in Malaysia. As smartphones become more accessible and internet penetration increases, the Malaysian market is witnessing a shift towards mobile-first experiences
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The franchise industry in Malaysia has experienced significant growth over the past few decades, establishing itself as a vital component of the national economy. Franchising, with its unique model of replicating successful business formats, has enabled both local and international brands to expand rapidly across the country, contributing to job creation, entrepreneurship, and consumer choice.
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Franchising in Malaysia is still in the early stages, with growth starting only in1992 when the government began promoting the sector at the beginning stage of the introduction of franchise business in Malaysia, only a few franchise businesses were operated in Malaysia, such as Singer, Bata, Petrol Station and car authorized dealers