Small and Medium Enterprises (SMEs) In the context of Malaysia, Small and Medium Enterprises (SMEs) are critical to the country's economy, playing a significant role in job creation, innovation, and economic growth.

Franchising is ideal for those looking to replicate a proven business model, while licensing offers more freedom but with less support and brand consistency. Franchising is an effective way to scale a business while maintaining brand integrity and leveraging the entrepreneurial spirit of franchisees.

Paradigm shifts in business organization are needed to improve their market share and expand into new ventures. Firms have options to develop new business models such as franchising and licensing; these can be imitated and work in diverse economic systems and different geographical areas

Franchising can be a highly effective solution in business, offering a pathway to growth, brand expansion, and market penetration. Here’s why franchising might be the right solution for businesses looking to expand